The brief
Penguin want you to channel their unique spirit of invention and accessibility to heighten the reading experience for 18-30-year-olds.
Design considerations
- Target market ages between 18 to 30
- Enhance the reading experience and relationship with the book
- Encourage more young adults to read more often
The solution
- Allow the reader to save pages to their smart phone
- Add more light to better vision in low light environments
- Remove stress and strain on eyes when reading for long periods of time.
Initial ideas
3D printed prototype with filters
High fidelity website design
Packaging
